Ryazan Tea-Making Factory was founded in 1954. Today, the quality of products is maintained at the same high level, thanks to the use of modern technologies in production, imported equipment from leading manufacturers, as well as the presence of highly specialized testers specialists in the staff.
The agency was tasked with introducing a new brand to the market, developing a logo and packaging design for a phyto tea line. Tea "Useful Botany" is created for those who adhere to a healthy lifestyle and monitor their health. The composition of herbs in each drink is selected taking into account the pharmacological properties of plants.
The concept is based on illustrations showing the composition of herbs and useful plants that are included in the blend of each type of tea. Emotional packaging design with a demonstration of the natural composition of tea emphasizes not only its usefulness but also helps customer in choosing the right product.