"Glazovsky Distillery" was founded in 1900, the history of the plant has 116 years. Throughout its existence, the plant has experienced many shocks - these are Revolutions, the Great Patriotic War, "Prohibition", the global financial crisis of 2007. The main criterion of the plant is its products, which received many awards for high quality and design in Russia, Europe and Asia.
Trademark "Lednik" - is one of the most important and major brands of the producer in the home region. The main task is to preserve brand credibility and brand history. To improve the position of trademark in key regions for 2017, to attract customer attention to the product at points of sale.
Since the brand has long been familiar to consumers in Kirov and Perm region, and most ways of advertising vodka are prohibited, the release of the limited series becomes one of the most effective ways of advertising. The limited series is advertising, attracting attention, creating a new, fresh, non-standard look at the brand.