"Molochniy Kit" is one of the leading dairy producers in the Ural region, combining several production sites and a trading house. The company was founded in 1999, and the first in the Sverdlovsk region began the production of milk, kefir and yoghurts in plastic PET bottles. Since 2012, the company has been manufacturing UHT milk in aseptic Tetra Pak packaging.
The agency was tasked to update the existing design of the line of bio yogurts of the 3K2K brand, with the continued preservation of brand awareness. The existing line uses 4 types of products: Bio yogurt with blueberries, strawberries, cherries and apple-banana.
The composition of the product uses natural cow's milk, berries and fruits and probiotics. The agency decided to choose for the category - green color, which is associated with a bio product, naturalness, which combines all types of bio yogurt into a single line. The pronounced "food zone" is located both on the package itself and on the "top cover", which makes it possible to easily read the taste in any arrangement and display on the shelf, thereby attracting the customer and helping to be sure of the right choice.