Ryazan Tea-Making Factory was founded in 1954. Today, the quality of products is maintained at the same high level, thanks to the use of modern technologies in production, imported equipment from leading manufacturers, as well as the presence of highly specialized testers specialists in the staff.
In connection with the restart of the trademark "Neobichayniy" and updated positioning - the agency specialists were faced with the task: to bring the trademark "Neobichayniy" from the economy segment to the middle segment, to redesign the tea packaging, adapt the design to 7 SKU and update the logo.
For the main differentiation of the range of tastes, agency decided to use the central food zone using fresh berries and healthy herbs, thereby drawing attention to the natural ingredients and the palette of flavors of the tea. The agency used a bright purple color, not typical for tea products, thereby highlighting the range of tea on the shelf among competitors and highlighting the unique flavor combinations.