GUBERNSKIE CROUTONS

Bring to the market a new, natural and innovative product - bread croutons. The visual image of the product should make the customer feel a sense of accessibility in combination with the high quality of the manufacturer's products. To launch a product - develop limited and regular packaging of croutons.

TASK

The main goal in the development of packaging design, emphasis was placed on the natural ingredients that make up the product. The shape and texture of the package was made in the form of a loaf of bread, visualizing a distinctive character. This form of packaging allows you to fit the maximum amount of goods in the minimum size. As a result, the product in the package received not only visually distinctive features that are pleasant to the eye, but also the compactness of the packaging in its size.

SOLUTION

The private bakery «Na Vishnevoy» has been engaged in baking bread and bakery products since 1996. For all the years of work, from a small family business, the private bakery "Na Vishnevoy" has turned into a large-scale production, located on several platforms, equipped with modern equipment. The products of the Private bakery "Na Vishnevoy" were awarded diplomas and recognized by bread baking specialists, both in Russia and abroad.

The main goal in the development of packaging design is giving emphases to natural ingredients. Bold idea literal approach to work has helped to create a unique package, combined with design: the shape of the packaging and the texture of bread loaves.

URA RU

The croutons are packed with the shape and texture of a loaf of bread. The product turned out to be not only pleasant to the eye, but also compact: it is this form that allows you to fit the maximum amount of goods in the minimum size.

ADME

Among the "20 cool packs of the month, which were made with soul" from the adme portal, was the work of the agency. Designers have developed a packaging design for a limited series of Gubernskie croutons for the Private Bakery Na Vishnevoy.

UNIPACK

Designers have given the packaging the shape and texture of a loaf of bread because it accommodates the maximum amount of goods in the minimum size. The packaging gives the consumer a sense of affordability combined with the high quality of the manufacturer's products.

SOSTAV

Designers have given the packaging the shape and texture of a loaf of bread because it accommodates the maximum amount of goods in the minimum size. The packaging gives the consumer a sense of affordability combined with the high quality of the manufacturer's products.

PACKAGING
OF THE WORLD

The creators packed the Gubernskie croutons into a loaf of bread.

Croutons package design for private bakery Na Vishnevoy published on POTW.

Gubernskie croutons package design in September 2014 was recognized as the best.

20 cool packs of the month, which were made with soul.

The agency has developed a packaging design for a series of Gubernskie croutons.

PRINT
MANIACS

A Russian agency has developed a packaging design for croutons.

The agency has developed a packaging design for a limited series of Gubernskie croutons for the bakery and confectionery manufacturer Private Bakery on Vishnevoy. The shape of the cardboard package resembles a piece of black bread (half a loaf).

TREND
HUNTER

This crouton packaging design does a great job of communicating the freshness of the product.

Made of paper, the unique crouton packaging also emphasizes the natural ingredients used in making the product. The packaging is also resealable and is crammed full of details regarding the sustainable product methods and all-natural ingredients. The final product looks great on print ads that are against a kraft paper background.

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