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Brand development and packaging design

HEALTHY BOTANICA

The agency was tasked with introducing a new brand to the market, developing a logo and packaging design for a phyto tea line. Tea "Useful Botany" is created for those who adhere to a healthy lifestyle and monitor their health. The composition of herbs in each drink is selected taking into account the pharmacological properties of plants.
TASK
The concept is based on illustrations showing the composition of herbs and useful plants that are included in the blend of each type of tea. Emotional packaging design with a demonstration of the natural composition of tea emphasizes not only its usefulness but also helps customer in choosing the right product.
SOLUTION
Ryazan Tea-Making Factory was founded in 1954. Today, the quality of products is maintained at the same high level, thanks to the use of modern technologies in production, imported equipment from leading manufacturers, as well as the presence of highly specialized testers specialists in the staff.
Client
Services
Ryazan Tea Factory
2018
Year
Package design
Design adaptation
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RELATED PROJECTS
Emotional packaging design with a demonstration of the natural composition of tea emphasizes not only its usefulness, but also helps the consumer in choosing the desired product. The concept is based on illustrations showing the composition of herbs and useful plants that are part of the blend of each type of tea.
ALL ADVERTISING
Phyto-tea «Healthy Botanica» was created for those who adhere to a healthy lifestyle and take care of their health. The composition of herbs in each drink is selected taking into account the pharmacological properties of plants. Moreover, the drink has a pleasant taste and aroma, since 30% of the composition is selected tea.
FAVOURITE DESIGN
Branding Agency Unibe together with the Ryazan tea factory brought a new brand «Healthy Botanica» to the Russian market. Phyto tea «Healthy Botanica» is created for those who adhere to a healthy lifestyle and monitor their health. The composition of herbs in each drink is selected taking into account the pharmacological properties of plants.
VC.RU
The agency's specialists have transferred all the naturalness and environmental friendliness to the packaging. Each illustration contains a set of herbs and forms a visual representation. The concept is based on illustrations showing the composition of herbs and useful plants that are part of the blend of each type of tea.
PACKAGE INSPIRATION
Ryazan tea factory brought a new brand "Healthy Botanica" to the Russian market. The composition of herbs in each drink is selected taking into account the pharmacological properties of plants. At the same time, the drink has a pleasant taste and aroma, since 30% of the composition is selected tea.
SOSTAV
Unibe agency has developed a trademark logo and packaging design.
Traditional selection of packaging designs from Russian agencies - November 2018.
Unibe branding agency has developed a new brand «Healthy Botanica».
The agency was tasked with developing a trademark logo and packaging design.
Unibe branding agency together with the Ryazan tea factory, present «Healthy Botanica».
UNIPACK
Unibe branding agency has developed a new brand «Healthy Botanica».
The agency was tasked with developing a trademark logo and packaging design that would correspond to the brand's strategy and adapt the design to tea recipes for 16 SKUs. The concept is based on illustrations showing the composition of herbs and useful plants.
PACKAGING
OF THE WORLD
Unibe together with the Ryazan tea factory brought a new brand «Healthy Botanica».
Emotional packaging design with a demonstration of the natural composition of tea emphasizes not only its usefulness but also helps the consumer in choosing the right type of tea. Ryazan Tea Factory is a brand whose history began in 1954. Among trading partners are leading federal, regional and local retail.
PROJECT PUBLICATIONS
ADVERTOLOGY
The composition of herbs in each drink is selected taking into account the pharmacological properties of plants. Moreover, the drink has a pleasant taste and aroma, since 30% of the composition is selected tea. Tea is created for those who adhere to a healthy lifestyle and monitor their health.
A new brand of tea «Healthy Botanica» was brought to the federal market.
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Unibe branding agency was founded in 2013 and today provides branding services in the local and foreign markets. The agency offers accumulated expertise, implementing projects for businesses from various fields, from package and label design development to design development for financial and banking services.
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hello@unibe.ru
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