LEDNIK ARCTIC EDITION

Trademark "Lednik" - is one of the most important and major brands of the producer in the home region. The main task is to preserve brand credibility and brand history. To improve the position of trademark in key regions for 2017, to attract customer attention to the product at points of sale.

TASK

Since the brand has long been familiar to consumers in Kirov and Perm region, and most ways of advertising vodka are prohibited, the release of the limited series becomes one of the most effective ways of advertising. The limited series is advertising, attracting attention, creating a new, fresh, non-standard look at the brand.

SOLUTION

«Glazovsky Distillery» was founded in 1900, the history of the plant has 119 years. Throughout its existence, the plant has experienced many shocks - these are Revolutions, the Great Patriotic War, "Prohibition", the global financial crisis of 2007. The main criterion of the plant is its products, which received many awards for high quality and design in Russia, Europe and Asia.

RELATED PROJECTS

The color scheme of the packaging corresponds to the natural one: these are purple, green, blue, blue shades. The aurora borealis, made using holography, frame the "signature" contours of the mountains, without which no Lednik label can do.

PACKAGING
OF THE WORLD

To see one of the most attractive phenomena on the planet - the northern lights - you need to warmly dress and go closer to the Arctic Circle. Or just pick up a bottle of Lednik "Arctic Edition" and see on the label a bright glow and beautiful overflows, performed by specialists of Unibe agency with the help of holography.

UNIPACK

The team has redesigned a limited edition version of Lednik vodka. To see one of the most attractive phenomena on the planet - the northern lights - you need to dress warmly and go closer to the Arctic Circle. Or just pick up a bottle of Lednik «Arctic Edition» and see a bright glow and wonderful play on the label.

PACKAGE INSPIRATION

The color scheme of the package corresponds to the natural: it is purple, green and blue. The radiance is framed by the "branded" contours of the mountains. To see one of the most attractive phenomena on the planet – the northern lights – you need to warmly dress and go closer to the Arctic Circle.

ALL ADVERTISING

Unibe branding agency decided to "prepare the sled in summer" and implemented an unusual winter project for the large Glazovsky distillery. The team has redesigned a limited edition version of Lednik vodka called "Arctic Edition".

SOSTAV

«Arctic Edition» – redesign of the products of the Glazovsky distillery.

A traditional selection of packaging design cases from Russian agencies.

Unibe Branding Agency decided to «prepare a sleigh during the summer».

Unibe branding agency presents - Northern Lights «Arctic Edition».

Lednik «Arctic Edition» in the new shining design is available.

ADVERTOLOGY

Unibe branding agency prepared sleigh in summer.

The shine is framed by the "branded" contours of the mountains, without which no Lednik label can do. The color scheme of the packaging corresponds to the natural one: these are purple, green, blue, blue shades. You can see a bright glow and wonderful play on the label.

OHMYCODE

The agency has developed a limited design version of Lednik vodka called «Arctic Edition».

To see one of the most attractive phenomena on the planet - the northern lights - you need to warmly dress and go closer to the Arctic Circle. The color scheme of the package corresponds to the natural: it is purple, green and blue. The radiance is framed by the "branded" contours of the mountains.

PROJECT PUBLICATIONS