NEOBICHAYNIY

In connection with the restart of the trademark "Neobichayniy" and updated positioning - the agency specialists were faced with the task: to bring the trademark "Neobichayniy" from the economy segment to the middle segment, to redesign the tea packaging, adapt the design to 7 SKU and update the logo.

TASK

For the main differentiation of the range of tastes, agency decided to use the central food zone using fresh berries and healthy herbs, thereby drawing attention to the natural ingredients and the palette of flavors of the tea. The agency used a bright purple color, not typical for tea products, thereby highlighting the range of tea on the shelf among competitors and highlighting the unique flavor combinations.

SOLUTION

Ryazan Tea-Making Factory was founded in 1954. Today, the quality of products is maintained at the same high level, thanks to the use of modern technologies in production, imported equipment from leading manufacturers, as well as the presence of highly specialized testers specialists in the staff.

RELATED PROJECTS

For the main differentiation of the line of tastes, it was decided to use the central food zone using fresh berries and healthy herbs, thereby paying attention to the naturalness of the ingredients and the palette of tastes of the type of tea.

ADVERTOLOGY

The agency's specialists were faced with the task of bringing the Neobichayniy trademark out of the economy segment to the middle segment, redesigning tea packaging and updating the logo. The agency used a vibrant purple color to make the tea line on the shelf stand out from the competition.

UNIPACK

The Unibe Branding Agency redesigned the packaging and updated the logo of the Neobichayniy TM tea products for the Ryazan Tea-Packing Factory. For the main differentiation of the range of flavors, it was decided to use the central food zone using fresh berries and healthy herbs.

DRINK INFO

The agency used a bright purple color, which is not typical for tea products, thereby highlighting the line of tea on the shelf from competitors and highlighting unique flavor combinations. The main differentiation is the central food zone using fresh berries and healthy herbs.

PACKAGING
OF THE WORLD

For the main differentiation of the line of flavors, agency decided to use the central food zone using fresh berries and healthy herbs, thus paying attention to the naturalness of the ingredients and palette of tastes of the type of tea. The agency used a bright violet color, not characteristic for tea production.

SOSTAV

Unibe Branding Agency redesigned the packaging and updated the logo of the tea product.

Traditional overview of packaging design:
How to stand out on the shelf.

Redesign of tea packaging and logo by Unibe branding agency.

Unibe branding agency has updated the packaging design for «Neobichayniy» tea.

Unibe branding agency produced redesign of the packaging and updated the logo.

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