PROMSVYAZBANK

Promsvyazbank is in the top 10 largest banks in Russia and is a universal bank with state participation, whose history goes back over 20 years. The Bank provides a full range of services to retail and corporate clients, small and medium businesses. Recognized by the Central Bank of Russia as one of 11 systemically important financial institutions.

October 2017

Develop a design for the flagship product of the bank - a credit card with a double cashback. The main visual idea and component of the design - should easily and clearly reflect the process of remuneration for expenditure transactions, and for cash refund operations (cashback) to the account of the Bank's client.

The main advantage of the card is a double "cashback". The process of accruing funds and bonuses, was visualized using the transformation of two parts - the bank logo and the stylized image of a boomerang, which in the semantic and ideological component contribute to the return of "bonuses".

TASK

SOLUTION

Card design development