TAGILSKOE

To export the product to neighboring regions and attract a new youth audience, it is necessary to update the existing design of the label, necklace and develop a new bottle shape, which together would meet the current trends in the category and visually evoke associations of European design. The current product does not look good in comparison with the competitive environment and is lost on the shelf.

TASK

When solving this problem, the agency's specialists broadcast the idea of European values, minimalism in design and an increased emphasis at the manufacturing plant. For the collar, a pattern was developed from the corporate typeface, duplicating the company name and the brand name. For the central part of the bottle, the company logo was embossed. The design turned out to be modern and easy to remember.

SOLUTION

The history of production has more than 40 years, which allows us to speak about the recognition and adherence of the consumer to the Tagil Beer brand. Since 2004, a complete modernization of the enterprise has been carried out, as a result of which the production capacity of the enterprise has increased and the quality of products has reached a higher level, corresponding to international standards.

For the collar, a pattern was developed from the corporate typeface, duplicating the company name and the brand name. For the central part of the bottle, an emboss was used in the form of the company logo. The design turned out to be modern and easy to remember.

PACKAGING
OF THE WORLD

Refresh the current label and attract a younger audience to this brand.

PROJECT PUBLICATIONS

RELATED PROJECTS