WHITE SAIL

"Glazovsky Distillery" was founded in 1900, the history of the plant has 116 years. Throughout its existence, the plant has experienced many shocks - these are Revolutions, the Great Patriotic War, "Prohibition", the global financial crisis of 2007. The main criterion of the plant is its products, which received many awards for high quality and design in Russia, Europe and Asia.

February 2019

The unstable situation in the market of alcoholic products over the past few years has been associated with the regulation of prices for vodka and a decrease in consumer ability.
The main task is to improve the brand position in federal networks in key regions in 2018 in anticipation of the 2018 World Cup.

To maintain consumer interest in the brand and with the 2018 World Cup, limited label design (shrinking) was developed. From the name of the Trademark, you can define a design that reflects the spirit of rivalry, overcoming, sports courage and emotions that fans experience watching sports events.

TASK

SOLUTION

Limited label design development