WHITE SAIL

The unstable situation in the market of alcoholic products over the past few years has been associated with the regulation of prices for vodka and a decrease in consumer ability.
The main task is to improve the brand position in federal networks in key regions in 2018 in anticipation of the 2018 World Cup.

TASK

To maintain consumer interest in the brand and with the 2018 World Cup, limited label design (shrinking) was developed. From the name of the Trademark, you can define a design that reflects the spirit of rivalry, overcoming, sports courage and emotions that fans experience watching sports events.

SOLUTION

"Glazovsky Distillery" was founded in 1900, the history of the plant has 116 years. Throughout its existence, the plant has experienced many shocks - these are Revolutions, the Great Patriotic War, "Prohibition", the global financial crisis of 2007. The main criterion of the plant is its products, which received many awards for high quality and design in Russia, Europe and Asia.

RELATED PROJECTS

The main goal on the eve of the World Cup is to improve the brand's position in the federal retail in key regions in 2018. Vodka "White Sail" is one of the leading manufacturer brands widely represented in federal retail. To maintain consumer interest in the brand and with the holding of the World Cup limited label вdesign was developed for it.

WORLD BRAND DESIGN SOCIETY

Unibe Branding Agency – Developed a limited bottle design for White Sail vodka, specially for the 2018 World Cup. From the name of the Trademark – in many respects it is possible to determine a design that reflects the spirit of rivalry, overcoming, sports courage and emotions that a fan is experiencing watching sports events.

PACKAGING
OF THE WORLD

Vodka "White Sail" is one of the leading manufacturer brands widely represented in federal retail. To maintain consumer interest in the brand and with the holding of the World Cup limited label вdesign was developed for it. The main goal on the eve of the World Cup is to improve the brand's position in the federal retail in key regions in 2018.

OHMYCODE

Unibe Branding Agency - Developed a limited bottle design for White Sail vodka, specially for the 2018 World Cup. From the name of the Trademark - in many respects it is possible to determine a design that reflects the spirit of rivalry, overcoming, sports courage and emotions that a fan is experiencing watching sports events.

SOSTAV

To maintain consumer interest in the brand and with the 2018 World Cup, a limited label design (heat shrink) was developed. From the name of the Trademark, you can largely determine the design that reflects the spirit of rivalry, overcoming, sports courage and emotions that the fan experiences while watching sports events.

FAVOURITE DESIGN

«White sail» (Limited Edition) The bottle design and label were updated for the 2018 World Cup.

Unibe Branding Agency – Developed a limited bottle design for White Sail vodka.

Limited Edition Bottle and label design for «White sail» by Unibe branding agency.

Unibe Branding Agency - Developed a limited bottle design for White Sail vodka.

White Sail Limited Edition Bottle and label design by Unibe branding agency.

PROJECT PUBLICATIONS